Client: High-growth D2C Wellness Brand ($50M ARR).
The Challenge: Their Magento 2 store was bloated. Mobile load times were 5.5 seconds. Conversion rate was stagnant at 1.4% despite heavy ad spend.
3.1×
Conversion Lift
78%
Speed Increase
98%
Uptime
14 Wk
Build Time
The Vyaktra Intervention
We executed a full headless migration. We kept their backend logic but replaced the entire frontend with a custom Next.js architecture deployed on Vercel's Edge Network.
Key Engineering Wins:
- Instant Page Transitions: Using pre-fetching to make the site feel like a native app.
- Edge Caching: Serving product data from the nearest global data center to the user.
- Optimized Checkout: A custom-built, one-page checkout flow that reduced friction.
"The results were immediate. Within 48 hours of the DNS cutover, our mobile conversion rate jumped from 1.2% to 4.1%."
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